Strategy

  • Regardless if they’re pretty or not. I once had a customer who was new to heritage boots. Actually on second thought, this is most of…

  • Un-romanticizing Bootmaker life. Today it’s Sunday. Usually this is the day that I do light work. Meaning, nothing particularly physical. Perhaps only editing, sewing, patternmaking…

  • Hello world.

    Pricing problem or market problem? I was cutting celery to put in my soup when it hit me. ‘What if my pricing isn’t set right?’…