Marketing
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I’m looking at you, boot nerds. My sewing machine handwheel finally arrived. Well actually, two did and four more are on their way. Because my…
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Kind of, but kind of not. It’s interesting being a bootmaker in Asia, because the perception from a lot of the public is very different…
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But there’s no other choice really. Just like in any job, there are days that are really disruptive. And if the disruption isn’t a value…
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Repeat again. And again. And again. I do a lot of expectation management as a bootmaker. Arguably more than any corporate job, whether you believe…
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Pricing problem or market problem? I was cutting celery to put in my soup when it hit me. ‘What if my pricing isn’t set right?’…
