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Repeat again. And again. And again. I do a lot of expectation management as a bootmaker. Arguably more than any corporate job, whether you believe…
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Morale of the story. Think harder. Whenever I sit down to write, I don’t have any particular topic in mind. That being said, during the…
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Bootmakers don’t just make boots. So today I’m sitting at the car dealership, waiting for the technicians to check my car. It’ll take a total…
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Pricing problem or market problem? I was cutting celery to put in my soup when it hit me. ‘What if my pricing isn’t set right?’…
